👋 Meet the team

We’re now a part of Mindbody!

Check out the Mindbody team page here.
Our team of diverse backgrounds, perspectives and talents is truly what allows us to be great
of our senior leadership are women
of the team are working parents or legal guardians
of the team identifies as members of the LGBTQ+ community
of the team identifies as Black, Indigenous or a Person of color

Our leadership team

From building a world class company to taking class after work, meet the team championing ClassPass’ vision.

Fritz Lanman


Fritzʼs Favorite Class

🥊 Rumble Boxing, NYC & The Sweat Shop, Missoula
📍Based in Missoula, MT
Fritz Lanman is the CEO of Mindbody and ClassPass. Fritz previously served as the ClassPass CEO and Executive Chairman. Before he led both the Seed and Series A financing ClassPass in 2013, Fritz worked in Product Management & Corporate Strategy at Microsoft, as well as founded Livestar, Verst and Doppler Labs. Fritz holds a degree from Yale University and in addition to his current role, he is an active angel investor who backed Square, Pinterest, Wish and several other successful companies.

Tom Aveston


Tomʼs Favorite Class

👟 Dash Core at Mile High Run Club, NYC
📍Based in San Francisco, CA
Tom Aveston is the CFO of Mindbody and ClassPass. Tom served as COO and CFO of ClassPass for five years, prior to ClassPass being acquired by Mindbody. Previously he spent six years living in Japan and Singapore establishing the Expedia business in Asia Pacific, where he ran the marketing and commercial teams. Prior to that, Tom spent several years at Microsoft in corporate strategy and business development. Tom began his career as a consultant for McKinsey & Company and holds a degree in Economics and History from the University of Oxford. Outside of work, he is a father to Cleo, and an avid catamaran sailor.

Zach Apter

SVP Consumer Revenue & Growth

Zachʼs Favorite Class

👟 High 45 at Mile High Run Club, NYC
📍Based in Missoula, MT
As the Senior Vice President of Consumer Revenue & Growth, Zach Apter leads pricing and packaging, yield management, marketing and business development. Previously, Zach was the head of business and competitive strategy for Google’s self-driving car project and a member of Microsoft’s global Corporate Strategy team. He has a 15-year track record working in the consumer technology space, including search, communications services, digital media, marketplaces, operating systems, business productivity services & hardware. He holds a degree in Economics from Stanford University and is the author of multiple patents in the area of consumer online services.

Chloe Ross

VP International

Chloe’s Favorite Class

🩰 BarreSIGNATURE at Barrecore, London
📍Based in London, UK
Chloe Ross is responsible for ClassPass’s expansion & ongoing operations in 28 countries outside North America. She has nearly two decades of strategy and operating experience across the tech, policy and corporate sectors, including developing policy in the UK Prime Minister’s Strategy Unit and working on international strategy at Microsoft. Previously, Chloe was CEO for a SaaS eCommerce platform.

Dave Sweeney

SVP Product

Dave's Favorite Class

👟 Barry’s Bootcamp, San Diego
📍Based in San Diego, CA
Dave Sweeney joined the ClassPass team through Mindbody’s acquisition of ClassPass in October 2021 and currently leads the ClassPass & Marketplace product teams. He brings 18+ years of experience in e-Commerce, AI, international expansion, marketplaces, personalization, and business intelligence from his time at eBay, Apple and more. Dave first joined Mindbody as Senior Vice President of Marketplace in January 2019, and prior to that, spent time at eBay where he worked as Vice President of Product Management building next-gen shopping experiences and opening up new avenues of growth for the company. His spare time is filled with world travel, running, mountain biking, snowboarding and chasing around his two young kids.

Kristin Heintz

SVP Finance

Kristin's Favorite Class

👟 Dash Core at Mile High Run Club, NYC
📍Based in New York, NY
Kristin Heintz joined the ClassPass marketing team in 2014 and currently oversees financial planning & analysis, corporate development, business intelligence, analytics and our partner empowerment program. Kristin holds a degree in Political Science from Yale University, and prior to ClassPass, was a management consultant at Bain & Company.

Kinsey Livingston

VP Partnerships

Kinsey’s Favorite Class

🚴‍♀️ Sweat Cycle at The Sweat Shop, Missoula
📍Based in Missoula, MT
Kinsey Livingston oversees ClassPass sales, account management, corporate sales, sales operations and enablement teams. She also leads Women at ClassPass, where she organizes speakers, workshops & more to foster a positive community that aids in career development for women at ClassPass. Prior to ClassPass, Kinsey spent nearly a decade at Yelp leading, training and scaling large acquisition & upsell organizations. She holds a degree in Business Economics and Communications from University of California, Santa Barbara. After growing up in southern California, she is adapting to the ski slopes of Montana with her husband, twin toddlers and German Shepherd.

Jacob Meacham

VP Engineering

Jacob's Favorite Class

👟 Gym Time at Fuel Fitness, Missoula
📍Based in Missoula, MT
Jacob Meacham is the Vice President of Engineering at ClassPass. Previously, he was the Vice President of Engineering for Doppler Labs, an audio hardware startup working in the augmented reality space. He has also led teams at Palantir where he helped build the first version of Palantir Foundry, a data tool that powers insights in every space, from drug discovery to disaster relief. In Silicon Valley fashion, he dropped out of college to begin his career as a video game engineer.

Jeff Bladt

VP Pricing and Inventory

Jeff's Favorite Class

👟 Gym Time at Crunch Gym, NYC
📍Based in New York, NY
Jeff Bladt oversees machine learning and data products and leads our consumer pricing strategy. Previously, Jeff worked as the Chief Data Officer for DoSomething.org, and has over a decade of experience directing data science and research teams in the prosocial and tech sectors. He also served as an advisor on civic participation to the World Economic Forum, and contributed articles on data strategy to the Harvard Business Review. Jeff studied Economics and Public Policy at the College and the Harris School of Public Policy at the University of Chicago.

Ivy Wu

VP Consumer Growth

Ivy's Favorite Class

🥊 Rumble Boxing, New York
📍Based in New York, NY
Ivy Wu oversees global consumer growth at ClassPass and Mindbody. Previously, she built out the overall B2B marketing team at ZocDoc, and eventually managed both B2B and B2C lifecycle teams. She began her career in investment banking and asset management before moving to the startup world. Ivy holds an Economics degree from Harvard University and currently resides in New Jersey with her husband, two young boys and a rambunctious dog.

Danielle Doremus

Director of Business Operations

Danielle's Favorite Class

💪 Lagree Pilates at Core 40, San Francisco
📍Based in Denver, CO
Danielle Doremus oversees the Business Operations and Customer Experience function for ClassPass. She leads a multifaceted team that supports Corporate, Sales, Account Management and the Customer Experience, alongside strategic initiatives. Before ClassPass, Danielle spent her time working at several early-stage startups in San Francisco and was an instructor at Pure Barre for 6 years. Danielle holds a degree in International Business from the University of Denver and lives in Denver, CO with her husband, daughter and dog.

Liz Winokur

Senior Director of Legal

Liz's Favorite Class

💃 Pop Dance Project at Crunch Gym, NYC
📍Based in New York, NY
Liz Winokur oversees ClassPass’ US legal affairs and provides general legal support to ClassPass and Mindbody. Previously, she counseled top beauty brands at Coty Inc. and practiced intellectual property law at Mayer Brown LLP. Liz earned her law degree from Harvard Law School and studied Philosophy at Georgetown University. She currently lives in Brooklyn and loves dancing at New York’s many incredible studios, exploring the city and traveling.

Resa Mueller

Chief of Staff

Resa's Favorite Class

🚲 Spin at Hype House, Montana
📍Based in Missoula, MT
Resa Mueller works directly with CEO, Fritz Lanman, on company-wide strategy and operations. She spearheads the annual and quarterly Objectives & Key Results (OKR) process and strategic integration relationships. Resa started her career at ClassPass in 2018 on the Partner Development team. She drove ClassPass expansion in Southeast Asia, Europe, Canada and the US before eventually progressing to Head of National Brands. Resa was born and raised in Montana and embraces a “work hard, live well” mentality.

Learn more about ClassPass